I was disappointed to learn that your company has not demonstrated progress toward meeting its Better Chicken Commitment goal, despite committing to higher welfare years ago. Your company made a public promise to reduce suffering for chickens in its supply chain. Failing to follow through could cost you your customers’ trust.
Standard meat-industry practices inflict horrendous cruelty on chickens. This is why your company pledged to end the worst of them years ago. I urge you to listen to your customers and provide them with the transparency they deserve. Honor your commitments, and start reporting progress toward your BCC goal.